Our Story

Pureness fiver dogs

Our Pureness pack family based in Singapore

How it begins, from a pet owner to an ethical brand

Driven by our love for animals and a desire to provide them with the best nutrition possible, we embarked on a mission to create pet food that not only nourishes but also delights furry companions around the world. And thus, Pureness Pet Food was born.

At Pureness, we believe that every pet deserves the purest and most wholesome ingredients. That's why we carefully select each ingredient that goes into our recipes, ensuring that they meet the highest standards of quality. From succulent meats to nutrient-rich vegetables, every ingredient is sourced from GMO-free farms based in the Netherlands, chosen with your pet's health in mind.

Ingredients that we approved to feed our own pets with, only then it goes into our recipes. Our dedication to quality doesn't stop at ingredient selection. We meticulously craft each recipe to provide a balanced nutrition with superfoods, fruits and herbs added. 

We take pride in the joy of seeing wagging tails, purring kitties, knowing that we've played a part in enhancing the bond between pets and their families from the fundamentals of eating healthy and living healthy lives.

Yours truly,

Johan

Our Promise to You and Your Pet

🐾 Pure, Wholesome Ingredients: We believe in transparency and only use premium, all-natural ingredients. No fillers, no by-products, just pure goodness.

🐾 Nutrition First: Your pet's health is our top priority. Our expert nutritionists have carefully crafted every recipe to ensure it meets their specific dietary needs.

🐾 Taste-Tested and Approved: We understand that great nutrition is only half the battle. Your pet's food should also be delicious. Our recipes have been taste-tested and approved by pets, ensuring a meal they'll love.